President Barack Obama's well-oiled and successful grassroots-style campaign machine for election, and then re-election, will not fall fade into the ether now that he is set to be inaugurated on Sunday.
Instead, the heavily tech and social media dependent campaign will be turned into a grassroots non-profit called Organizing for Action with the aim of moving forward the issues and policies that united his supporters in the first place.
"We have the power to do even more to change our politics and our country for the better," President Obama wrote to supporters in an email announcing the new organization. "With Organizing for Action, you'll have every resource you need to do it. But it starts with you. This new organization is in your hands."
Organizing for Action, which Obama says will be an "unparalled force in American politics", will feature many familiar faces from his re-election campaign with his 2012 campaign director Jim Messina acting as the national chairman of the tax-exempt group.
“It will be a supporter-driven organization, as we’ve always been, staying true to our core principles: ‘respect, empower, include,’” Messina explained to supporters. “We’ll work on the key battles of our generation, train the next generation of grassroots organizers and leaders, and organize around local issues in our own communities. We’ll continue to support the president in creating jobs and growing the economy from the middle out, and in fighting for issues like immigration reform, climate change, balanced deficit reduction, and reducing gun violence.”
Other campaign staffers that will now work on Organizing for Action include Stephanie Cutter, Jennifer O’Malley-Dillon, and Robert Gibbs. Obama's Senior Advisor David Plouffe is also expected to get onboard after leaving the White House next month. Jon Carson will be executive director of the group and sent supporters a message detailing his vision on the priorities for the President's next term.
"Over the next four years, we’ve got an incredible opportunity to keep moving this country forward," Carson wrote. "This grassroots movement has shown time and again that ordinary people have the power to change our country if we work together to do it. So locally and nationally, OFA will fight for our shared values on issues."
Organizing for Action also offers a look at Obama's post-White House future, especially with his having called the group a "permanent commitment" to engaging the public in the political process.
“We may have started this as a longshot presidential primary campaign in 2007, but it’s always been about more than just winning an election,” Obama wrote in an email to supporters this afternoon. "Together, we’ve made our communities stronger, we’ve fought for historic legislation, and we’ve brought more people than ever before into the political process. Organizing for Action will be a permanent commitment to this mission.”
Here's more about the newly-formed organization from First Lady Michelle Obama:
Organizing for Action will officially kick off on Sunday, the day Obama is sworn in for his second presidential term.
Image: AP Photo/Charles Dharapak