Older advocacy organizations on both sides of the aisle face a
serious dilemma – adapt with new technology or go extinct, says the
author of the new book “The MoveOn Effect.”
Political advocacy groups concentrated on the left that have popped up over the last decade, such as MoveOn.org and Daily Kos,
among others, have redefined membership and successfully mobilized mass
amounts of people around the issues of the day faster than ever before,
says author David Karpf, assistant professor of media and public affairs at George Washington University.