President Barack Obama's well-oiled and successful grassroots-style campaign machine for election, and then re-election, will not fall fade into the ether now that he is set to be inaugurated on Sunday.
Instead, the heavily tech and social media dependent campaign will be turned into a grassroots non-profit called Organizing for Action with the aim of moving forward the issues and policies that united his supporters in the first place.
"We have the power to do even more to change our politics and our country for the better," President Obama wrote to supporters in an email announcing the new organization. "With Organizing for Action, you'll have every resource you need to do it.
But it starts with you. This new organization is in your hands."
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