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2012 Primary Election
Quick Hit
by Nathan Greenhalgh
5:54pm
Wed Feb 27

Obama, Romney Campaign Staffers Break Down Strategies On Ads

Obama’s negative defining of Romney early in the 2012 presidential campaign was a key factor in the 2012 election, three top Obama and Romney TV ad staffers said at a panel discussion held Tuesday night at the University of Chicago’s Institute of Politics.

Panel members from both sides of the aisle agreed that using a disciplined tone toward a highly skeptical public was a key strategy of their paid television advertising. For Obama’s campaign a tone of authenticity was used for positive advertisements, while Romney’s campaign said it used language that suggested Obama’s presidency had been a disappointment, but not quite a failure, economically.

“We could tell with voters, they were disappointed with Obama, but they still liked him,” said Ashley O’Connor, director of advertising for Romney for President.

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PI Original
by Bob Skolnik
12:38pm
Tue Feb 12

Breaking Down The Obama Win With 2012 Election Campaign Strategists

The top strategists of the Obama and Romney campaigns shared a stage last week at the University of Chicago to discuss the 2012 presidential campaign. The talk was sponsored by the university’s new Institute of Politics, which is run by David Axelrod, Barack Obama’s former chief strategist. The discussion kicked off an intensive five-week examination of the 2012 campaign at the Institute of Politics.

PI Original
by Aricka Flowers
7:53pm
Tue Mar 20, 2012

Illinois 2012 Primary Election Results (LIVEBLOG) (VIDEO)

Illinois polling places are now closed and it may be a while before we get the final numbers due to ballot problems in at least 25 counties. Stay updated on the latest with our election night liveblog.

Quick Hit
by Matthew Blake
1:28pm
Tue Mar 20, 2012

Turnout 'Shockingly Bad' In 39th District IL House Race (VIDEO)

Despite gorgeous sunshine and record warmth, voters were few and far between at two polling places in Illinois’ 39th House district this morning. The 39th features a strong challenge from 24 year-old political newbie Will Guzzardi against 10-year incumbent Toni Berrios, son of Cook County Assessor Joe Berrios.

Only a handful of voters showed up at two Logan Square neighborhood polling places between 9 a.m. and 11 a.m. this morning. A Berrios volunteer, who declined to give his name, described the turnout as “shockingly bad.” Read more »